Stüssy is an iconic American streetwear brand founded in the early 1980s by Shawn Stüssy in Laguna Beach, California. Originally born from surf culture, the brand quickly evolved into a global street fashion powerhouse, blending elements of skate, hip-hop, punk, and youth subcultures. Recognized for its signature hand-drawn logo and bold graphic designs, Stüssy became a trailblazer in the streetwear world—long before the term was mainstream.